A PLF Live Event

BUILD YOUR LAUNCH LIVE

Build Your No-Fail Launch Plan Once…

Watch Your Business Grow For Years

Join Us LIVE December 3-5, 2025

RESERVE MY SEAT!

I’M NOT SAYING YOU FOUND THE HOLY GRAIL, BUT…

It’s the entrepreneur’s Holy Grail – a proven campaign and offer that, once built, can be rolled out and reused whenever needed.

Sales, positioning, market authority… nearly on demand. A well that practically overflows with eager clients shouting, “shut up and take my money!”

It sounds like a dream – but it’s more real than you might think.

Just look at any (and yes… I mean any) online marketer or thought leader who has had repeatable long-term success and you’ll find one thing in common.

They all have a proven launch.

(They might call it a “challenge”... or a webinar… or a masterclass… but it uses the core launch principles that we’ve been teaching the industry for literally 20 years.)

It’s a proven sequence of mental triggers, authority-building content, and desire-creating deadlines that take their audience from curious… to interested… to obsessed… to eager buyer within a few short days.

But it doesn’t stop there…

These online leaders treat their launch like an ASSET.

They don’t constantly reinvent the wheel or chase the next twenty-second trend… they build their launch once… then roll it out like clockwork for years to come.

Think about it: I’ve used my core “Launch Masterclass” format for years.

I tweak it each year, but the core blueprint remains the same.

It’s a reliable million-dollar launch every single year.

EVERY. SINGLE. YEAR.

So if you do the math, over the long term, that ONE blueprint has been worth TENS OF MILLIONS to me.

Everyone I know who’s had long-term success in business has done the same. They build their launch plan once… then use it for years and years.

Sure, the names might change, the form factor might differ slightly, there might be a new bonus or two…

But the core stays the same. They’ve found their Holy Grail – they’ve built their launch – and they’re sticking to it.

Build Your Own “Holy Grail” Launch In Just 3 Days

“What Jeff Walker teaches is vital for modern marketing success. You don't need more tactics or tools; you need a smart strategy, and that's exactly what Jeff delivers.”

Marie Forleo

“It took me four years to grow my first business to $5 million. But using this launch approach, I was able to hit $5 million in sales – in a brand-new business niche – my first year.”

Eben Pagan

“This is a recipe and a blueprint for changing you and your family's financial fortune. Not only will following this formula make your success more possible, it will make it more probable. ”

Joe Polish and Dean Jackson
Jeff Walker

LET’S BUILD YOUR LAUNCH ENGINE… IN JUST 3 DAYS

How do you build that kind of launch?

A launch that not only works once… but keeps working, year after year?

Well… I’m glad you asked 🙂

There’s a process for that, proven over the last fifteen years of “PLF Live” events.

A process for building not just a single launch… but a Launch Engine that lets you reliably, repeatably roll out your launch over and over… all while getting better, stronger, and more powerful each time you do.

I’ve now walked more than 12,000 people through the process of building their Launch Engine at live PLF events just like this one… and we’ve created a “launch assembly line”, where people walk into the event with an idea, and three days later they leave with their launch plan done, ready to fire up anytime they need it.

Bottom line – there’s no faster path to a profitable (and repeatable) launch.

We’ll work through your launch from the first building blocks all the way up to the advanced stuff – as well as teach you our advanced debrief process to keep making each launch more powerful than the last.

And all along, you’ll have full access to our custom-built Launchy.ai tool to implement and build your launch assets in the background while you focus on the all-important strategies.

Bottom line: this isn’t just about learning… if you show up and do the work, you’ll actually leave this 3-day workshop with a ready-to-go launch blueprint… and a defined plan for using it over and over again.

LET’S GO! SAVE MY SEAT

REAL PEOPLE, REAL LAUNCHES:

“Loved it! I’m ALLLL IN… in a new way. It was one of the very best weekends of my life (and I don’t say that lightly)! What I learned at PLF Live is very significant and meaningful to me. I will remember and use what I learned at PLF Live for the rest of my life!”

Julie Herron

“PLF Live was really mind-opening and life-changing. It really made me realize that the sky is not the limit, there is something beyond. ”

Ratanang Noko

“… It was so helpful that you had us do the work step by step. I feel confident in how to do it and pull it all together. Literally, the best seminar/continuing education class I have ever attended! THANK YOU! THANK YOU! THANK YOU!”

Angelique Yalda
RESERVE MY SEAT!

WHO IS JEFF WALKER?

In a world where the minimum criteria to be a pop-up “marketing guru” on social media seems to be the ability to rent a fancy car or Airbnb for a day, Jeff Walker is a legitimate business-building icon. He started his first online business in 1996, and he’s been teaching online marketing since 2003.

In fact, his name “Jeff Walker®” has literally been registered by the U.S. government’s trademark office since 2012 for “advice in the field of business management and marketing”.

Jeff is the #1 New York Times bestselling author of the book Launch.

His Product Launch Formula® is the longest-running, continually updated training for online marketing in the world. Period. Full stop.

It’s a matter of public record that Jeff registered the ProductLaunchFormula.com domain in 2005, and Product Launch Formula® has been a registered trademark with the U.S. government since 2009.

His PLF Live® event debuted in 2010, and it’s the longest-running live training event in the online business world.

Little-known fact: Jeff has been working with and testing AI for more than 20 years. He’s literally spent thousands of hours with AI.

Jeff’s list of past clients and students reads like a who’s who of the online entrepreneurial world – including Brendon Burchard, Marie Forleo, Jason Fladlien, Jenna Kutcher, Rich Schefren, Dan Kennedy, Rachel Miller, Stu McLaren, Ray Edwards, Ryan Levesque, Kris Carr, Michael Hyatt, James Wedmore, Brian Moran, and thousands more.

In short, we’re pretty sure no living person has been training about online marketing and online business as long as Jeff Walker.

Jeff Walker

TWO FINAL QUESTIONS

So what's the investment?

The investment to join us at Build Your Launch Live is just $97. That’s for all 3 days – and it includes your membership to Launchy.ai for the entire event.

For that very modest investment, you're going to finally get your launch planned. And you'll walk away with the skills and knowledge to use AI to turbocharge your launch (and your business).

Now I know you might be wondering why the price is so low. After all, a lift ticket at my local ski resort can cost as much as $288 for a single day.

This is the deal: from the start, my business has been built on the success of our students. The more students who launch and get results, the more my business grows. And live events like this are the best way I know to get people launched.

Back when I hosted events like this in person, the ticket price was $1,000. But by making it virtual, we were able to make the math work so that we could offer this crazy low price.

Bottom line, these three days could be the most important days of the year for you (and maybe even the decade). And the investment is so ridiculously modest.

Seriously… what are you doing still reading this?? Click the link and join us!

Sign Me Up!